Why I put ads in my app

I recently released a version of my Count the Days Left app which included ads for the first time.

I thought long and hard before doing this, so I thought it might be interesting to document how I worked through this decision, as it’s pretty typical of the trade-offs independent software developers have to make.

How I make money

I’ve been a commercial software developer for nearly 30 years now (wow!), including over 10 years working at Microsoft (MSN/Bing/Skype).

Right now, I split my time between:

• Contracting out my skills to businesses for fixed-term projects
• Building mobile apps and websites for businesses
• Developing my own iOS and Android apps for both pleasure and profit

In 2017 I’m trying to diversify my business more, so the 3 areas above contribute more equally to the bottom line.

Currently, by far the biggest part of my income is working on contracts for other people, and I’m trying to generate more independent streams of income so I can be more in control of both my time and where I work.

Why I built Count The Days Left

I built the app for a few reasons, but mainly:

• I wanted to showcase my skills to generate potential business
• I wanted this app for myself, and most of the alternatives in the App Store were either ugly or not quite what I wanted

For the first point, I’ve blogged extensively about how I’ve built the app, as well as open sourcing the code on GitHub so potential customers can see my work.

The app has been pretty successful in meeting these aims, and has definitely helped in generating business (although it’s hard to measure the actual monetary value of this).

As you’d expect from a simple and niche app, it doesn’t have masses of users - daily users are definitely in the hundreds rather than the thousands.

In fact, some of the features (showing the days left as an icon badge, the Today widget, plus the Watch complication and app) are designed so the users don’t actually need to open the app every day, but I’m pretty proud of how it’s turned out.

Monitising the app

For any iOS app, there are three main ways of making money from an app:

1. Charging to buy the app
2. Adding an in-app purchase or subscription, probably to unlock additional functionality in an otherwise free app
3. Adding ads

Now, unfortunately I suspect there is very little chance I’d sell many copies if I decided to charge for the app. There are so many free competitors to this particular app, and even if my app is better than them - and obvioiusly I think it is :) - it’s very hard to see how many customers would agree.

People are now so used to getting high-quality free software, generally from venture capital backed companies who are happy to lose lots of money to capture large audiences in the hope of monitising that audience later. That makes it a very hard sell to convince people even to spend $0.99 on an app that might provide them with lots of value.

Personally I’m happy to pay for good software, especially from independent software developers who are doing great work.

However I completely understand why most people don’t think in that way, and as I can’t see the situation ever changing, for most consumer apps I can’t see there’s much point in even charging a very small amount.

Now this particular app only really does one thing (although hopefully it does it well!), so I can’t see any sensible way of adding “pro features” to be unlocked by an in-app purchase.

I guess I could try a patronage/shareware model, and ask for money to support the app? I’m not sure that would actually generate any money without some sort of persistent nagging which I don’t think I’d be happy with.

This probably gets to the nub of my problem with all of this discussion. I’m not sure if it’s a British thing, but the conflict between needing to get paid and somehow seeming to be only doing it work the money is complicated.

I do want people appreciate and enjoy the app, and somehow this should be separate from the dirty business of getting paid.

So this just leaves adding ads.

Tasteful Ads?

I didn’t want the app’s main screen to show ads at any time. I think its’ main selling point is it’s a tasteful and good-looking app (especially compared to some of my competitors), and slapping an ad there would completely negate that.

Therefore only other place left to put the ads is on the settings page, where you change the title, start and end dates of what you’re counting down to.

I’m reasonably happy with this compromise, although from a pure money-making point of view this page is not viewed very often, as the users only go thereevery time they start a new countdown.

I’m using Google to provide the ads via AdMob, and have customised them to be text-only and in a color that matches the rest of the app. At least in that way they are not too jarring, and fit in as well as I can make them.

As you can see from this example, the way the ad looks is OK (even though the content is frankly a bit shit)

Is it worth it?

In the first week, I’ve made a few pennies - slight more than I expected, which was very little be honest!

However, I’m generally happy I’ve done this. I think it’s important all software developers get paid fairly for their work, so turning the tide against the idea all software should be free - even the the smallest way - is OK.

Probably.

Obviously giving Google even more data is not “free” for my customers, as they are now paying for the app with their information. I’m not 100% happy doing that, but as I’ve hopefully explained here, it’s a complicated trade-off.

Feel free to contact me via Mastodon at @johnp@bravelocation.com if you have any thoughts on any of this.

Moving 'Count The Days Left' to Swift 3

Version 2.3 of Count The Days Left has now hit the App Store for your viewing pleasure.

I finally got around to upgrading the code to Swift 3. The Xcode migration code did a reasonable job with the syntax changes, but missed a few things around interface changes - especially in the WatchOS code - that I had to fix manually.

I also fixed a very minor logic error in the date calculation in the settings page. Quite amazing it had been sitting there in plain sight for a long time without me noticing it.

Not much more to do in the app right now, but maybe WWDC in the summer will bring some exciting new areas in which to play in?

Blogging on the iPad

Why do this?

Like most people who are trying the ‘iPad Work Lifestyle’, half the fun of trying it is the challenge to doing work a in different way. At times, working on the iPad certainly makes you think about how to solve problems to do the ‘simplest things’. Tasks that are natural on PCs may involve lateral thinking to complete on iOS.

It’s not all bad though. Single focus apps (or at most 2 in split screen view) do make it easier to concentrate on the task in hand. Also many apps are exceedingly well designed to do a few things very well rather than more general purpose PC apps.

Most of all, it somehow feels much more fun to write this on my iPad that it ever would on either my Mac or my Windows PC. I can’t really define why (novelty perhaps?), but it just does.

Right now, for me it’s all an experiment for 2017, so we’ll see how I feel later in the year if I keep this up.

Hardware

My iPad is a 2016 9.7 inch Pro model, and I love it. The display is truly outstanding, and it’s a really nice mix of relative power and portability.

I’m currently using an Amazon Basic Bluetooth Keyboard that I’ve had for a while (not sure it’s still available). It’s really light and easy to toss in my bag if I’m going out and about.

The keyboard does the job, but am seriously considering investing in either an Apple or Logitech Smart Keyboard Cover at some point, mainly for convenience. They’re not cheap though, so not sure right now if they’re worth it.

Hosting

Jekyll static site

I run quite a few of my sites on Jekyll, a static site generator popularised by GitHub. It’s pretty powerful (runs on Ruby), fully customisable, cross-platform, and is great for blogging in Markdown.

I like Jekyll anyway, but it makes it a good fit for this blog as it means I can write posts in Markdown and not have to worry too much about running some sort of web server on the iPad.

Digital Ocean

I’ve been using Digital Ocean for a year or so, and are really liking the simplicity of their setup and excellent documentation and support.

My virtual server is running Ubuntu 16.04, and I’m using NGINX as the web server pointing to the static site.

You need to be happy with the UNIX command line to setup the server, but I’m reasonably proficient and it’s much better (for me) to have full control over my server rather than being on a cheap shared host somewhere.

GitHub

The code for the site is all held in GitHub, and actually could be hosted from there as GitHub repositories can natively serve Jekyll sites.

This is really useful as I can test any changes after checking them in (via https://bravelocation.github.io/writingontablets.com/ if you are interested too!). This is really handy to check everything works before making the changes go live, as the preview of images etc. doesn’t work great in Textastic (see below)

Let’s Encrypt

I wanted to make this site HTTPS from the start - for both security and for Google ranking - and on my setup it’s easy to do this through Let’s Encrypt.

Let’s Encrypt offer free certificates for your web server, and can be kept up to date through automation. It’s a great service, and no-one has any excuse nowadays for not offering a secure site to thier customers.

Software

Working Copy (for Git)

As mentioned above, using GitHub is central to how my blogging setup works. Working Copy is a really nice (and highly recommended) Git client for iOS.

As well as the obvious Git functions, it also works as a document provider making it easy to open files in your repository in other programs.

Textastic (for text editing)

Textastic is a powerful multi-language code editor for iOS.

It has syntax highlighting for multiple languages (useful for me as I will not just be writing this blog on my iPad), and has a well thought out extended keyboard perfect for coding.

The built-in markdown preview is also pretty decent too, which helps a lot during the initial editing of posts.

Image editing

I’m still working on the best solution for cropping and editing images ready for the site.

Right now I’m using screenshots direct from the iPad, or photos taken on my iPhone and cropping them using the built-in editing features in Photos.app, but that means the images are too large for the web site (even though the CSS handles the resizing well).

I suspect I’ll build some Workflows (see below) to handle the resizing part, but I haven’t done that yet.

Workflow

I think most people who use their iPad for more than just content consumption will know about Workflow, the indepensible app for iOS automation.

I’m sure I’ll write more about how I’m using Workflow to simplify many tasks I need to do, but right now I have a script I use for releasing any changes to the site.

My process for publishing a new post is as follows:

1. Write the new post in markdown
2. Check the changes into Git, and push them up to GitHub
3. Check the post looks OK on the GitHub-hosted site
4. Log into the production server (via SSH), pull the latest changes from GitHub and then jekyll build the updated static site to generate the latest changes.

I have a nice Workflow that utilises the SSH action, which means I can automate the final point without having to actually use an SSH client (I can use Prompt 2 if I actually need full SSH access).

The code in the ‘Run Script over SSH’ action loooks like this:

source .bash_profile
cd websites/[Directory]
git pull
/usr/local/rvm/gems/ruby-2.2.1/wrappers/bundle exec jekyll build

Note [Directory] is a variable I set earlier in the workflow from a multiple choice list, so I can reuse this script for my other sites hosted on my server.

I had to add in the source .bash_profile (and the full path to the ruby bundle command) to get this to work reliably, but it’s a really quick way of pushing changes out with very little work.

Summary

So far, using the above process is working pretty well, and other than optimising the images I haven’t had to revert to using my Macbook Pro to do anything yet. Hopefully I’ll find an efficient way of handling images too soon.

It also means I can work on the site from anywhere, as it’s almost inconceivable I’ll be somewhere without either my iPad or my iPhone. That would be weird!

If you have any comments, improvements or suggestions, let me know on Mastodon at @johnp@bravelocation.com

Raspberry Pi Adventures

I bought a Raspberry Pi 3 last week, mainly because I wanted to setup a small AirPrint server (so I could move my seldom used printer to somewhere away from my desk), but also because they are cool!

Setting up the AirPrint server was pretty easy, and there are plenty of guides already on how to do this (basically install and configure CUPS to get the printer working, and then the avahi-daemon service to expose as to Airprint.)

I’ve also been thinking of other things I can do now I have a low-powered but always-on Linux server in the house, and my first project was a simple web site checker that will periodically ping my web sites and send a Slack message if any are down.

Now I wouldn’t use this for commercial websites, but for my Digital Ocean hosted sites - which are very reliable to be honest - it’s nice to have a little bit of monitoring for free just in case they are having problems.

The NodeJS/JavaScript code is all on GitHub if you’re interested.

Slack as a General Purpose Notification System

In my last post, I mentioned how the one missing piece in my slightly crazy Alexa->Todoist->IFTTT->Notification Shopping List System was being able to open the specific ‘Alexa Shopping List’ project in Todoist when I’m near the local supermarkets.

Looking through the Todoist API, I realised I can generate a link that will open a specific Todoist project e.g. “todoist://project?id=183977037” where the id parameter is the specific project id.

As far as I can tell the only way of finding the project id is my calling the API to get my project details and inspecting the JSON e.g.

$ curl https://todoist.com/API/v7/sync \
    -d token=0123456789abcdef0123456789abcdef01234567 \
    -d sync_token='*' \
    -d resource_types='["projects"]'

So now, rather than send an iOS notification from IFTTT, I send a message to Slack containing the Todoist link.

Obviously that means when I get the Slack notification on my phone, I can simply click on the link in the message and go straight to where I want in Todoist.

Happy days!

The idea of using Slack as a universal notification system is really powerful. There are so many easy ways of hooking up applications into Slack (and it’s easy to write your own) and I’ve already got lots of ideas on how I can use this pattern in different ways to send relevant alerts from different services.